LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving more info as leading platforms. As viewer preferences shift, rivalry between broadcas